HIWIRED'S CO-FOUNDER SINGU SRINIVAS TO ADDRESS TECH SUPPORT CHALLENGES FOR THE DIGITAL HOME AT PARKS CONNECTIONSTM: THE DIGITAL LIVING CONFERENCE AND SHOWCASE
Needham, Mass., June 10, 2008 — HiWired's co-founder Singu Srinivas will participate in a
conference panel at CONNECTIONSTM: The Digital Living Conference and Showcase, held at
the Santa Clara Convention Center, June 24-26. Produced by Parks Associates in partnership with
the Consumer Electronics Association, CONNECTIONS is the largest executive conference dedicated
to digital lifestyle solutions for residential and mobile environments.
Srinivas will participate in the panel "Metcalfe's Law or Murphy's Law? Customer Support for the
Digital Home," moderated by Kurt Scherf, vice president and principal analyst at Parks
Associates, on Wednesday, June 25th at 1:30 p.m. in Ballroom F. The session will focus on digital
home technical support from a holistic perspective, from simple deployments to complete trusted
advisor support services.
"The rising wave of technology in the home is having a huge impact on consumer demand for tech
support," said Srinivas. "For many consumers, the concept of a digital home includes the
frustrating task of trying to make all those great gadgets work. By bringing this panel together
for an exciting interactive discussion, Parks Associates will provide attendees with a look at
the types of services that are available to consumers, how expectations and needs have changed
and what service providers must deliver to keep up with consumer demand."
Srinivas co-founded HiWired following 12 years of leadership experience in consumer electronics,
telecommunications and media, where he witnessed the pain and frustration felt by personal
technology users who lacked convenient access to support. As part of the panel discussion,
Srinivas will share his perspective on the types of issues that are most troubling for end-users
as well as best practices for providing tech services in the digital age.
About HiWired
Founded in 2004 by IBM services veterans Singu Srinivas and Michael Wexler, HiWired provides
retailers, broadband providers, OEMs, small businesses and consumers with immediate, expert
support for the PC and any technology that integrates with the PC including wireless networks,
iPods, digital cameras, and smartphones. HiWired offers incident-based and ongoing remote
technical support for customers struggling with technology tasks ranging from setup of new
computers and digital devices to problem solving with more complicated technology and networking
configurations. For more information visit, www.HiWired.com.
HiWired Media Contacts:
Cheryl Delgreco
Media Strategies
617.723.4004
cdelgreco@msipr.com
Liora Bram
Media Strategies
617.864.3931
lbram@msipr.com